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Deal expands SalonCentric's reach; Raylon founders hold onto select brands.
January 5, 2016
By: Christine Esposito
Editor-in-Chief
L’Oréal USA has signed an agreement to acquire key assets from Raylon Corporation, a full-service wholesale distributor of salon professional products by the Hafetz family. The acquisition will expand SalonCentric’s distribution coverage of salon professional products in Pennsylvania, New Jersey, Delaware, and portions of Maryland, West Virginia and New York, representing approximately 3,500 salons, said L’Oréal. SalonCentric, which is headquartered in St. Petersburg, FL., was created as...
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